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POSTGRADUATE DIPLOMA IN MARKETING AT UNIVERSITY OF KELANIYA

What is Postgraduate Diploma in Marketing PGDM?
A programme offered by the Department of Marketing Management, University of Kelaniya in marketing stream targeting managers who involved mainly in marketing and sales functions in organizations. This programme has developed for experienced marketing students who are having sufficient marketing knowledge academically and practically. Practicing managers in marketing or non-marketing are targeted as todays marketing has become a core area in every business.
Why we need to select Department of Marketing Management, University of kelaniya?
Department of Marketing Management (DMM) is a department attached to the faculty of commerce and management studies, University of Kelaniya. DMM is the first state sector university who obtained ISO 9001:2008 quality certificate for the department.
DMM has been recognized as a leader in Sri Lankan marketing education by both private sector and government sector. As a matter of fact, all passed out graduates are recruited by Sri Lankan leading firms in their final year through MOUs between the DMM and particular firms.
The secret is the maintained educational quality standards by the department. DMM has a blended lecture panel with academic expertise and industry expertise which is an uniqueness. All lecturers in the department,work with the private sector as a business consultants which is a privilege for the DMM successful journey.
All these have made DMM is the leader in Sri Lankan marketing educational fraternity. DMM is currently conducting four programmes for external students; Diploma in Marketing (DIM), Higher Diploma in Marketing (HDIM), Postgraduate Diploma in Marketing (PGDM) and Masters of Business Management in Marketing (MBM).
What are the unique features of this programme?
This programme is a one year programme conducted in English medium. Eight subjects are included into two semesters.
Lecturer panel is consisted with DMM senior lecturers and visiting lecturers. Every subject is led by a course leader and other panel members.
Every year entire programme is evaluated and revised by expert university panel to update the contents with emerging trends in the market place. Programme included the subject Marketing Research project and students are directed to do a real world research work and it can be continued up to their masters level research. Those who complete this programme can be enter in to Masters of Business Management in Marketing (MBM) or any other master’s programme in the University.
What are the subjects included into the programme?
Managerial Aspects of Marketing, Contemporary Consumer Behaviour, Service & Retail Marketing, Strategic Management Accounting, Contemporary Marketing Strategies, Brand Management, Marketing Research Project and one elective subject (Digital Marketing Strategy, International Trade & Marketing, Organizational Behaviour )
What are the entry qualifications for the programme?
Applicants who possess below qualification can apply for the programme;
·         University degree in any stream along with working experience
·         Higher / Advanced diploma related to management stream along with working experience
·         Any other qualification equivalent to the degree as recognized by the UGC
·         Any other Professional qualification be considered for admission of candidates to the programme identified by the UGC
How can I apply for the programme?
This programme can be applied through online http://fgs.kln.ac.lk/on or before 31st December 2017 and all details are available in the website. For any further details contact the programme coordinator through 077-7702005 or 011-2903832

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