The tourism sector has been experiencing an impressive growth both in terms of tourist arrivals and in foreign exchange revenues after the restoration of peace and normalcy in the country in 2009. Considering significant growth in the industry,as a pioneer department of theUniversity of Sri Jayewardenepura, by understanding the ground realities,trends, opportunities and the expectations of industry, the Department of Marketing Management created a smooth platform in order to fill up the unfilled gaps of the Sri Lankan higher education system. Accordingly, Bs.c. Marketing Management (Tourism & Hospitality – Sp.) program was proposed to the Faculty of Management Studies and Commerce of University of Sri Jayewardenepura.
With the prime objective of creating successful degree programfor thetourism and hospitalityfield while assisting undergraduate to be fully equipped with the required knowledgeskills &Attitudes , has formed an industry advisory panel to review the curriculum of the proposed degree programme. The latest industry advisory panel discussion was held on 30th September 2016 at University of Sri Jayewardenepura to further review the proposed curriculum with industry expert opinions.
The industry advisory panel is consist with the former Chairman of Sri Lanka Tourism Promotions Bureau – Dr.Rohantha Athukorala ,Mr. Hiran Cooray- Chairman of Jetwing Hotels& PATA ,Mr.Dileepa Mudadeniya – Vice President of John Keels Group -,Mr. Udara Guruge-Asst. Director of Sri Lanka Tourism Promotion Bureau , Mr. Isanka P. Gamage -Director ,TIIKM (Pvt.) Ltd . & Mr.Champika Anuradha from Sri Lanka Convention Bureau. Further representing University, Dr.U. Anura Kumara – The Dean of the Faculty of Management Studies and Commerce, Dr.Lalith Chandralal – Head of the Department of Marketing Management and academic members of department of marketing management also participated to the panel discussions.
Speaking to the media Dr.Lalith Chandralal mentioned “Being the best management faculty in Sri Lanka, Jayewardenepura University always produces industry driven degree programmes. We are planning to sing MOUs with all the major hotel chains, travel agents and other tourism related organizations in order to get internships, guest lecturers & training facilities which will give better exposures and opportunities for our future undergraduates”
Further speaking to the media, advisory panel member Mr. Udara Guruge mentioned “There are lot of tourism & hospitality management degree programs in the industry, but no create a functional specialist but a graduate with an average knowledge in multiple disciplines. For a long time Sri Lanka wanted marketing functional